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More companies making their philanthropy more productive

NVPC survey finds 64 per cent of corporate givers have integrated giving into their business models

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Feng Ming Construction employees distribution of goodies bags to the neighbourhood during Chinese New Year.

Singapore

OVER 90 per cent of Feng Ming Construction's corporate-giving budget used to be set aside for cash donations.

But the construction firm soon realised that such purely philanthropic acts yield "very limited returns" to the company, said Feng...

sentifi.com

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