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More companies making their philanthropy more productive

NVPC survey finds 64 per cent of corporate givers have integrated giving into their business models

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Feng Ming Construction employees distribution of goodies bags to the neighbourhood during Chinese New Year.


OVER 90 per cent of Feng Ming Construction's corporate-giving budget used to be set aside for cash donations.

But the construction firm soon realised that such purely philanthropic acts yield "very limited returns" to the company, said Feng...

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