Personally, I applaud the government's move to experiment with influencer marketing; I just wish it had been executed better. For starters, influencers shouldn't have pretended to magically morph into Budget geeks overnight, feigning sudden expertise in "inflationary pressures".
ILLUSTRATION: YU KEXIN
FEW things incense me more than sloppy ads. I don't mean the ones that could've used spellcheck or good ol' margin alignments, although those are certainly bad, too.
I'm talking about ads that presume we're too dumb to see through their disingenuity; ones that respect neither the viewer,...