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Super Bowl lures rush hour crowd as NFL seeks China touchdown

It wants to tap the enormous potential of the country's 1.4 billion people, but interest in the sport remains a challenge

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Just over three million people in China tuned into the livestream on Sina Weibo to watch the game between the New England Patriots and the Atlanta Falcons; others watched via platforms like Tencent and LeSports.

Beijing

AS MILLIONS around the world settled into couches and tuned into the Super Bowl on big-screen TVs on Sunday, fans in China watched the New England Patriots stun the Atlanta Falcons on mobile phones and tablets - on their way to work.

The National Football League is looking

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