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QUESTION TIME WITH MENTOR JOHN

Taking your business global

Going global means being prepared to overcome hurdles that are unique to foreign territories

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Singapore brands are generally well-regarded overseas. The endorsement of Singapore carries with it the expectation that performance will be high. Whatever you do, ensure that in local terms your performance matches expectations.

IN SMALL markets like Singapore, businesses need to think of taking their business global from day one. Expanding into international markets is never easy. Businesses face challenges such as dependable shipping, reliable distribution, talent that is focused on their business, not the other...

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