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The business of getting fit

With short high-intensity workouts, Ritual allows time-starved clients to be in and out in half an hour

Ritual prides itself on its 20-minute high-intensity interval training. Its gyms are equally compact, making it simpler to fit in residential neighbourhoods.

"People can steal our model and try to copy us, but as long as we innovate and push ahead, we should be able to attract and retain our clients. Our whole ethos is about giving our clients the best 30 minutes of their entire day." - Brad Robinson, CEO, Ritual Gym.

THERE doesn't seem to be any lack of options when it comes to finding a gym to get a workout done these days. Even in land-scarce Singapore, scores of gyms both big and small are opening across the island - be it in the Central Business District or in the heartlands - on a regular basis.


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