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The sound of music goes high-tech

Steinway is counting on its new self-recording playback piano to tune up sales growth.

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Spirio r sales will be split between institutions and home users, says Ms Goh, who calls Steinway concert grands "something like a must-have in, say, a Good Class Bungalow".

TINKLING the ivories never came with so many bells and whistles.

Luxury piano maker Steinway's self-playing Spirio line has opened up new sales markets, according to Celine Goh, general manager at the regional flagship Steinway Gallery in Singapore.

The "self-playing" Spirio,...