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Time for data analytics to come of age

It is one of the most valuable services an organisation can have today, but a shortage of qualified people hampers its development

"It's not the data you've got that matters, it's the data you haven't got" - potentially valuable data not yet to hand is the key job a data analyst must address.

We know about data. We use it all the time. Tables of stuff, but you get used to looking for the bottom right-hand corner where the real information is. 'What's the bottom line?' you ask anyone in earshot as your motivating mantra. In fact, you suspect that your nickname is 'Bottom Line'. Not...

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