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THE BROAD VIEW

To wear or not to wear… a suit to a business dinner in Myanmar

If firms venturing overseas are respectful of cultural nuances, and build strong ties founded on trust, the potential rewards will far outweigh the risks.

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Finding the right business partner might be the most important factor to whether your business' internationalisation strategy succeeds or fails.

DURING one of our first customer dinners in Myanmar, my team and I had to grapple with a difficult question: what to wear. In many other places this would be an easy choice. Just your regular shirt and tie, and maybe a coat, would do. But we thought that in this case, it would be the right thing...

sentifi.com

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