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Towards a 'better normal' for global sports

The sports industry will bounce back stronger than ever in the post-Covid world, says Sportfive's Asia-Pac president Adrian Staiti

Mr Staiti says: "I don't believe live sports are going to go away. We just need to get to a place where people are comfortable to go back to the stadiums and arenas again."

THE sporting world has, just like almost every other industry out there, felt the full brunt of the Covid-19 pandemic for the better part of this year.

But even as the global economy navigates its way through a brutal recession, the hope is that sports can rebound in a big way and inspire...

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