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US films still reign supreme in global market

But government subsidies for local film have changed tastes in some regions of the world; industry sees global shift away from US product

To date, Rentrak's data shows, the year's best performer is Paramount Pictures' 'Transformers: Age of Extinction', with about US$1.1 billion in world sales, much of that in China

Santa Monica, California

TWICE in the last few months, there was a faint knock on the door of US supremacy in the global film market.

In early September, a Chinese-language fantasy, The Monkey King, climbed to No 21 at the worldwide box office, with US$186.1 million in sales. A few...

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