Pokémon Go draws players to specified sites in the hope of capturing virtual Pokémon, visible when looking at your surroundings through a smartphone
Wed, Jul 13, 2016 - 5:50 AM
A fan playing Pokémon Go on his smartphone outside Nintendo's flagship store in New York on Monday. Eight per cent of the mobile gaming industry's US$39 billion in global revenue comes from in-game advertising and that share is projected to grow, according to Bloomberg Intelligence.
THE customers streaming through L'inizio's Pizza Bar in Queens during the weekend needed hot slices, cold beers and more PokéBalls.
The pizzeria is one of the earliest businesses to deliberately tap into a real-world windfall from Pokémon Go, a wildly popular augmented-...