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When football fans are the biggest winners

It won't cost an arm and a leg to enjoy this year's World Cup, thanks to the subscription price freeze and favourable kick-off times

All set for kick-off from June 14 to July 15; it's the first time there's no price hike since paid World Cup subscriptions were introduced in Singapore back in 2002.

I had to rub my eyes in disbelief when I first glanced at the press release that went out in the wee hours of Wednesday morning. Surely this had to be some sort of fake news, I thought to myself.

But there it was, in black and white on my screen - the big news that viewers in Singapore...

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