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When retailers hit record sales of 40 times the daily average - in just one day

The success of SMEs in online shopping fests like 11.11 gives a glimpse into the future of e-commerce in South-east Asia.

E-commerce has taken consumers and retailers to the next level, with 11.11 becoming the world's biggest online sales festival.

SALES festivals have been around for decades, where at least a few times a year, consumers can enjoy big discounts and retailers can expect a fillip in business. E-commerce has taken this concept to the next level, especially with 11.11, started by Alibaba in 2009, becoming the world's biggest...

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