Big on beauty

Homegrown beauty brand Skin Inc launches an aggressive campaign to dispense customised potions from Valencia to New York. By May Yip

Published Fri, May 2, 2014 · 10:00 PM
Share this article.

BEAUTY may be only skin deep. But the cutthroat beauty business involves intricate layers of strategising and marketing know-how, especially in the face of skincare goliaths with bottomless pockets. To make it in a market saturated with global brands takes a lot more than just thick skin. And Skin Inc founder Sabrina Tan has just that, plus lots of ambition and gumption.

"As a beauty lover, I was constantly frustrated to find that products did not work for my specific skin condition, or worked for a while but then I could not change them to suit my changing skin," says the 39-year-old.

"Also, I had no time for trial and error as I was - and still am - extremely busy juggling my career, family and personal interests. This is the same conundrum many modern women face."

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to



Get the latest coverage and full access to all BT premium content.


Browse corporate subscription here