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Big on beauty

Homegrown beauty brand Skin Inc launches an aggressive campaign to dispense customised potions from Valencia to New York. By May Yip

Published Fri, May 2, 2014 · 10:00 PM
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BEAUTY may be only skin deep. But the cutthroat beauty business involves intricate layers of strategising and marketing know-how, especially in the face of skincare goliaths with bottomless pockets. To make it in a market saturated with global brands takes a lot more than just thick skin. And Skin Inc founder Sabrina Tan has just that, plus lots of ambition and gumption.

"As a beauty lover, I was constantly frustrated to find that products did not work for my specific skin condition, or worked for a while but then I could not change them to suit my changing skin," says the 39-year-old.

"Also, I had no time for trial and error as I was - and still am - extremely busy juggling my career, family and personal interests. This is the same conundrum many modern women face."

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