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Blooming business

Used to buying flowers on-line? That may change. Tay Suan Chiang meets a few creative florists catering to a growing demand for bespoke flower arrangements

Published Fri, Aug 22, 2014 · 10:00 PM
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BESPOKE is the new buzzword for all who seek an alternative to mainstream retail. Even as people opt for customised shoes, bags, travel experiences and even cake, why wouldn't flowers be far behind? Sure it's a lot easier to pick something off the website of a major floral gift shop, but there's nothing like having something that's designed with your own personality in mind.

Even as the flower business is dominated by major players and high-end floral designer…

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