SUBSCRIBERS

Pleasantville VW

Published Fri, Mar 3, 2017 · 09:50 PM

Going for dinner can occasionally be like going for a drive. For example, a Michelin-starred restaurant is like an expensive car - there's nice décor (styling) and quality service (sales and aftersales). The chef (salesman) comes to your table to explain his food (model). Maybe he scoured the whole of South-east Asia for the perfect chicken to gently luxuriate in a water bath for optimum tenderness. You're impressed by his passion and craft (the chef, not the salesman). But when the dish arrives - you're not sure why, but you don't really like it. Perhaps the chicken was unhappy at being the main course and refused to relax. Or your expectations were too high.

Fortunately, you don't feel the same about the new Volkswagen Tiguan. It looks nothing like organic poultry…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here