Children for Children adopts a mix of virtual, physical activities for 1,000 kids

1,000 children will each receive a souvenir book and a pair of tickets to Universal Studios Singapore as part of this year's fundraiser


DESPITE the ongoing Covid-19 pandemic, annual community fundraiser Children for Children (CFC) is set to keep its tradition of treating children to an iconic Singapore attraction for the 12th consecutive year.

This year, 1,000 children from 50 primary schools will receive a pair of tickets each to Universal Studios Singapore, which have been sponsored by Resorts World Sentosa (RWS). The children will receive these tickets during the Children's Day celebrations in schools on Oct 8, and will book their preferred dates of visit online to enjoy the outing at their leisure before the end of November.

Children for Children is an annual fund-raising and charity event jointly organised by not-for-profit arts organisation The Rice Company Limited (TRCL), CHIJ Kellock, The Business Times and RWS.

Since 2008, the fundraiser has brought more than 12,000 children under the Ministry of Education's financial assistance scheme to various iconic kid-friendly destinations in Singapore such as The Singapore Flyer, the Singapore Zoo, Underwater World, Universal Studios Singapore, S.E.A. Aquarium, and KidZania Singapore in commemoration of Children's Day.

Tan Hee Teck, CEO of RWS, said the company is looking to "bring fun and cheer to children from low income homes" as families transition to "a new normal". He said: "RWS has supported Children for Children over the years because we believe in helping children discover their potential and realise their ambitions."

"They can enjoy the many thrilling rides, meet their favourite characters and bond with their families. We are very happy to make a positive impact on the community as part of our corporate social responsibility outreach."

The 1,000 children will also each receive a CFC souvenir book published by CHIJ Kellock entitled A Hero Within. The book tells the tale of three young children - Zaiton, Xiow Ling, and Anand - whose lives have been upended by the pandemic but they come together to realise that they can, in their own ways, be heroes.

Magdalene Chin, principal of CHIJ Kellock, said: "This book highlights and reminds all that each of us, young or old have a role to play in overcoming this public health crisis. Each day as we do seemingly simple acts of responsibility such as wearing a mask or washing our hands or observing safe distancing measures, we are playing an important and big role in overcoming this pandemic and a hero unto ourselves."

A showcase of music, dance and theatre talents

In light of social distancing and other precautionary measures that have been put in place due to the pandemic, CFC is adopting a blend of online and physical activities this year. CFC's first online musical video production which will be launched on Oct 8 and streamed over two months.

Titled A Glimmer of Dawn, the video will feature music, dance and theatre talents from CHIJ Kellock and beneficiaries of The Business Times Budding Artists Fund (BT BAF), which has provided financially disadvantaged children and youth with arts training and performing opportunities since 2004. Minister of Education Lawrence Wong will share an opening address in the video.

Said Tan Tee Tong, CEO of TRCL: "Unlike previous editions of CFC, this year is the first time the public can view the online performance staged by the children on TRCL's Youtube channel as well as BT BAF's Facebook page.

"We hope that this video will inspire our children to remain united and resilient as we work towards overcoming the challenges of Coid-19 and to emerge stronger."

CFC has raised a total of S$110,600 as at end-September, with donors including the Hong Leong Group of companies - comprising Hong Leong Foundation, City Developments Limited, Millennium Hotels and Resorts, Hong Leong Holdings Limited, Hong Leong Finance Limited and Hong Leong Asia Limited - Certis Group, CWT Limited and Perennial Real Estate Holdings Limited.

CFC has also welcomed three new donors this year - Jardine Cycle and Carriage Limited, V3 Group Limited and Singapore Press Holdings Foundation Limited.

Wong Wei Kong, editor of The Business Times, said: "We are extremely heartened by the continued support from partners and donors during these difficult times to ensure that this event can go on. This is all the more important in times like these."

CFC's video can be viewed here.

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