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France uncorks a new generation of wine experts

The young pros' business model combines selling with crowdfunding

Published Wed, Oct 8, 2014 · 09:50 PM

Paris

NOT everything related to wine gets better with age, as a young generation of French wine experts can attest. Take Benoit Perrot and brothers Matthieu and Antoine Mondesert, all in their early thirties, who last November founded Demain Les Vins (Tomorrow's Wines).

Their business model combines selling with crowdfunding, an approach which this year will benefit Antoine Sunier, a 34-year-old who took up winemaking in the Beaujolais region after turning his back on telecoms. A few hundred kilometres further south, Baptiste Ross-Bonneau, 25, is chef sommelier at the Hotel de la Cite in Carcassonne, responsible for the wine list of the Michelin-starred restaurant.

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