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Get a surfer bod without going near the sea

Creative entrepreneurship takes on new meaning as several individuals show how unconventional ideas can make solid business sense
10/01/2014 - 06:00

SURFSET

SURF'S up in Singapore - and you don't even have to get wet. Today marks the local launch of Surfset, a new exercise programme from - where else? - California that involves balancing on a two-metre- long surfboard-like contraption called the RipSurfer X.

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