Luxury watch sales take off post-pandemic

THE Swiss watch industry is headed for a record year.

Exports have already reached CHF 18.1 billion (S$25.8 billion) - 12 per cent higher than last year - according to the latest data released by the Federation of the Swiss Watch Industry.

And that figure is just from January to September.

The buying fever can be attributed to some of the beautiful novelties that we have seen so far this year.

From the surprise Omega x Swatch collaboration to the even more surprising lefty Rolex GMT Master-II and the unexpected announcement of the Patek Philippe white gold Nautilus Ref. 5811, 2022 has been good to watch lovers.

We invite you to explore some of our favourites as we deep dive into certain models and speak to the movers and shakers in the luxury watch industry in our annual watch supplement,The Business of Time.

Look out for it and discover some of our favourite releases in Friday's edition of The Business Times.

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