From mothers to mothers

A charity tie-up between Victoria Beckham and e-tailer The Outnet sheds light on the work of Mothers2Mothers, a charity that works to prevent mother-to-child transmission of HIV/AIDS. By May Yip

Published Fri, Aug 15, 2014 · 10:00 PM
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STYLE icon Victoria Beckham is paying it forward with her fashion-forward wardrobe. The fashion designer, former pop star and red carpet darling has teamed up with The to sell more than 600 clothing items in aid of the charity Mothers2Mothers from August 20 to 25.

"We were very fortunate to have Victoria pay us a visit in Cape Town in February as part of her trip with the Born Free campaign," says Robin Smalley, co-founder and director of the non-profit organisation. "Victoria understood immediately the urgency of ending paediatric AIDS and the first thing she said was, 'How can I help?' She initiated the idea of the charity sale and has guided its progress every step of the way." Born Free is a private sector-led initiative to end mother-to-child HIV transmission.

In February this year, following an invitation from American Vogue editor Anna Wintour to visit South Africa, Mrs Beckham was so moved by the experience that she began to plan an initiative to raise money and awareness. With help from her mother and sister, she selected iconic pieces from her wardrobe - pieces from her early days with the Spice Girls, that she wore out with David Beckham, and from catwalk appearances, parties, awards shows and other events that have been heavily documented and photographed by the world's press.

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