A Grand Display

UNLESS YOU'RE A watch fan who's been living under a rock, you'd know that Patek Philippe's mega exhibition is currently underway in Singapore. But if you feel that the scale of this mega show is pretty-mind boggling for a campaign to sell more of its watches, Patek's president Thierry Stern stresses it's much more than that.

"If (it's) only marketing ... it's a lot of money just for marketing," he says during a stopover in Singapore for the event. At a preview of the Patek Philippe Watch Art Grand Exhibition in the Sands Theatre in Marina Bay Sands, there was speculation that the brand was spending 2…