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REOPENING: The design concept of the boutique blends wood and metal to invoke the idyllic landscapes of Le Brassus in Switzerland’s Vallee de Joux, the birthplace of AP.

REOPENING: The facade of the Liat Towers boutique.

"The biggest compliment for us is when a client decides that he wants to be part of the AP family and is actively contributing to the success of the brand. Clients are our best ambassadors." - Mr Bennahmias

REOPENING: The reopening will also coincide with the launch of the Royal Oak Offshore Diver Chronograph.

Home away from home

Audemars Piguet's flagship boutique at Liat Towers is the brand's big investment in a region that is one of its largest point of sales in the world.
Apr 23, 2016 5:50 AM

IT may be challenging times for high-end watch makers as the consumption of luxury goods slow down with the sluggish economy but François-Henry Bennahmias is taking things in his stride.

As Audemars Piguet's (AP) chief executive officer since 2012, his business philosophy has been the

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