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DB25 Starry Varius - The first new De Bethune watch launched after Pierre Jacques' return.

Portrait of Pierre Jacques.

Second Coming

Pierre Jacques, the former CEO of independent watchmaking firm De Bethune, returns to clean up its mess
Jun 15, 2018 5:50 AM

IT WASN'T THE SECOND COMING of Steve Jobs, but there were broad similarities.

Pierre Jacques grew De Bethune fast and furious when he was running the independent Swiss watchmaking firm. Then came the fall. De Bethune was hit by a triple blow in 2015-16 - the Russia-Ukraine war, the euro

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