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French luxury house Louis Vuitton continues its winning streak through streetwear collaborations, with two major launches in their men's universe this year. First up is the much-awaited collaboration with Japanese label Fragment Design available in Singapore now. This will be followed by the highly buzzed Supreme and Louis Vuitton collection, likely to be launched in stores mid-year.
For the uninitiated, Fragment Design is a Japanese men's contemporary fashion and streetwear label created by Hiroshi Fujiwara. Sneakerheads would probably have heard of Fujiwara thanks to his numerous collaborations with Nike. In fact, his name is synonymous with streetwear as enthusiasts have long seen him as the man who created the fashion phenomenon.
After immersing himself in social and pop cultures in New York and London in the '80s, Fujiwara returned to Japan and made a name for himself as one of Tokyo's first hip-hop DJs. He later launched a clothing label, Goodenough, a household name that impacted so many other streetwear brands. He also mentored streetwear legends like Nigo (Bape) and Jun Takahashi (Undercover). Today, Fujiwara and his brand Fragment Design are churning out collaborations with Apple, Nike, Off-White, and now, Louis Vuitton. He even made an appearance in Singapore at the opening party for the pop up on April 21.
A self-confessed sneaker addict and streetwear zealot, Louis Vuitton's menswear director Kim Jones, is awed by Fujiwara's accolades. "Hiroshi Fujiwara is an influencer in the truest sense of the work-he is a true icon of mine," says Jones. "With this collaboration, I wanted to do something quite unexpected, something perhaps more youthful than we usually do."
Simply put, the partnership between Fujiwara and Jones is a match-made in retail heaven. The streetwear trend has been gaining lots of traction lately (just look at the success of Vetements and the meteoric rise of its designer Demna Gvasalia) so Vuitton's current ventures are right on point. Fuelled by passion and authenticity, Jones looked to the '80s art scene in New York (with a nod to works by Neo-Expressionist painter Jean-Michel Basquiat and pop/grafitti artist Keith Haring) when conceptualising this collection. After all, the streetwear culture was birthed in New York and its evolution influenced by art movements and pop-culture life cycles.
This pre-fall menswear collection by Louis Vuitton created by Fujiwara and Jones centres around a fictitious music band "Louis V and The Fragments". You'll notice key elements of Fragment Design like preppy motifs, bold embroidery and prints. While the influences are streetwear-centric, the collection showcases a broad selection of alternatives to the varsity jackets, T-shirts and parkas. Slim-cut suits, monogrammed shirts and a tailored coat make up a cohesive fall wardrobe. Browse through the collection at the Singapore pop-up store which will carry a selection from ready-to-wear to accessories, including exclusive items offered only in the pop-up.
The Louis Vuitton Pop-Up Store at Surrender runs from April 22nd to May 7th 2017.