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Tykes with 'tude

Enterprising homegrown designers are hoping to rake in the big bucks with kickin' kids' fashion to match their parents wardrobes. By May Yip

FIRST came the Kate effect. Now, everything that the newly crowned trendsetter Prince George wears is flying off shelves. Babies these days got swag, and don't entrepreneurs here know it. "Fashion is no longer exclusively adult's play. Increasingly, we are seeing the advent of pint-sized style icons sporting stylish outfits that are surprisingly grown up," says Mark Lee, chairman for homegrown fashion trade show Blueprint, which has just introduced a childrenswear offshoot. "A new spotlight has been cast upon the wardrobes of celebrity kids such as of Aila Wang, Alonso Mateo, Suri Cruise, and the Beckhams."

Rather than crack the luxury childrenswear market, dominated by miniature lines from grown-up...

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