Ahead of the trends – how fashion brands are embracing AI

UNCERTAINTY is a basic tenet of business life. In the fast-changing world of fashion and luxury, where trends emerge and fade with dazzling speed, uncertainty takes on a whole different meaning.

The fashion business has always been about innovation – groundbreaking catwalk shows and daring designs that shape the future – but it has not always been quick to embrace new technologies. The rise of artificial intelligence (AI), however, has changed that reality in a very short period of time.

From developing new designs to forecasting future trends for luxury fashion labels, we explore how some brands are using AI to give them an edge in this hyper-competitive landscape.