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Despite SIA’s multiple strengths, shareholders need to brace for turbulence

Much can go wrong, given the global nature of the group’s business and the many staff, suppliers and customers with which it deals

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Leslie Yee

Leslie Yee

Published Tue, Jun 11, 2024 · 05:41 PM
    • If SIA's leaders excel in crisis management, this will help preserve the airline’s reputation, which is crucial to its revenue generation.
    • If SIA's leaders excel in crisis management, this will help preserve the airline’s reputation, which is crucial to its revenue generation. PHOTO: BT FILE

    THE Covid-19 pandemic hit many businesses hard, with airlines among the worst affected. National carrier Singapore Airlines’ (SIA) business nosedived when international borders were largely sealed off.

    Fast-forward post-pandemic and airlines have recovered well, with the lust for travel leading to a surge in demand and airfares.

    Multi-award-winning SIA and low-cost carrier Scoot, which are part of listed SIA Group , have gained from air travel’s recovery. Both carriers achieved record passenger load factors for the financial year ended Mar 31, 2024.

    Singapore AirlinesAirlinesrisk managementReputational issuesBrandingSense & Cents

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