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OPINION

Asean e-commerce - Hidden tigers meet tech dragons

Great potential but held back by payments and logistics infrastructure

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WITH 158 million middle-class consumers, Asean is often seen as the next frontier for the e-commerce market. Despite experiencing rapid expansion over the past five years, e-commerce penetration is still less than 2 per cent of total retail sales in Asean. For context, this was where China was...

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