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Consumer goods firms should go shopping

Instead of using their cash to buy back shares for short-term gains, they should be on the acquisition trail and develop M&A capabilities for the long term.

Bain has found that the rewards of M&A are greater for consumer products companies than for the average company.

TRADITIONALLY, investors looking for consistent returns could reliably turn to consumer products companies to put their money to work. And why not? These companies had a formula for creating profitable growth: Delight consumers with innovations, expand into exciting new international markets and...

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