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'Country branding' to take centre stage in key election year ahead

Some nations' wish to promote specific goals may keep political consultants busy.

Originating in the United States, political campaigning has become a mini-industry driven by the potentially significant rewards on offer.

THE eyes of much of the world are currently on the aftermath of November's landmark US ballots and the forthcoming inauguration on Jan 20 of Donald Trump as president. However, while 2016 was a big election year, there is also a wide range of eye-catching ballots in the next 12 months across...

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