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Customer satisfaction: Business dealmaker or deal breaker?

As Apple Inc's success story has proved, putting customers first and giving them a great experience is the secret to becoming a trillion-dollar company.

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Apple CEO Tim Cook and his predecessor Steve Jobs both said that customer satisfaction and experience are paramount to Apple's success.

IN AUGUST, the crème de la crème of America Inc known as the Business Roundtable, comprising 181 chief executives of major US companies, issued a new statement on the "Purpose of a Corporation". In the joint statement, they committed to improving the delivery of value to customers by way of "...

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