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Data utilisation strategies in retail have to be unified

To unlock the full potential of a data strategy, retailers need to rethink the way data is used.

Shopping is no longer a single-channel or single moment experience. Customers are being served from all fronts - online and in physical stores - and they are expecting experiences to be just as personalised.

IT is important for retail businesses to know their customers. By that, I mean retailers need to know customer buying behaviour, demographics, payment preference, and most importantly understand what impacts their purchase decisions. Retailers have been collecting this type of information for

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