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Do your customers think your product is worth the wait?

While there are some who argue that it heightens anticipation, most will just be turned off. However, there are ways to turn this around.

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Online food delivery companies may also have changed customers' tolerance for long waiting times.

IT SEEMS as if queuing is almost part of the Singapore culture - we're happy to queue for things we know will be worth the wait.

When McDonald's first launched its Hello Kitty collection as part of its meal offering in early 2000, long queues were a common sight. Even after more than a...

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