You are here

Eliminating fraud will help restore faith in digital advertising

WHERE once an advertisement was manually placed in a newspaper or aired on TV or radio and shown to a mass, unsegmented audience, advertising is now increasingly governed by programmatic technology that automates the targeted placement of digital ads in real time. There have been promises of...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes