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How brands can continue to thrive
Consumer goods companies need to adapt amid slowing market growth, investor pressure to cut costs.
WINNING OVER CONSUMERS： The best companies will fuel topline growth with proven approaches such as strategic pricing and more selective innovation.
PHOTO: BLOOMBERG
IT was only a decade ago when many industry analysts looked at two looming trends - the rise of retail consolidation and the proliferation of private labels - and issued dire warnings about the power of consumer packaged goods brands. However, their predictions turned out to be premature. Brands...
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