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Instant gratification: No better time than now for retailers to leverage on web analytics

THIS year, Alibaba's Singles' Day sales extravaganza hit 168.3 billion yuan (S$34.6 billion), surpassing Black Friday and Cyber Monday sales combined, taking the throne as the world's largest shopping event. Closer to home, the Great Singapore Sale (GSS) also did well, recording a 2-4 per cent...

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