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Look East: Three F&B trends in Asia this year

Thriving in Asia's complex market means being well-versed with the dominant trendsetter in Asia today, Korea; the huge growth of cheese; and Arabica-based java.

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Arabica coffee beans being tipped into a grinding machine at Sumowono Village in Semarang, Indonesia. With about 60% of the global youth population sipping java in coffeehouses in Asia, the demand for Arabica-based coffee is set to grow exponentially.

COCA-COLA announced in March that, for the first time in its 125-year history, it plans to launch an alcoholic drink. The sparkling water and shochu concoction is designed specifically for Japan, to help one of the world's most recognisable brands tap into a very local trend.

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