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More than a feeling: Design practices to deliver business value

As design thinking nears its 50th birthday, many companies still struggle to realise value from design. Those that succeed often follow these best practices.


AMAZON Prime. Apple iPhone. Netflix. Tesla. For those companies that get design right, the prizes are rich. The S&P 500 companies that invested most in design processes, capabilities, and leadership over the past decade, including design stalwarts such as Disney, Nike, and P&G,...