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Pricing list: Striking a balance between transparency and flexibility

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When the developers of GEM Residences released last week a full price list for all 578 units ahead of its launch on Friday in the name of greater transparency, the move was largely seen by many in the industry as a publicity gimmick to boost sales.

WHEN the developers of GEM Residences released last week a full price list for all 578 units ahead of its launch on Friday in the name of greater transparency, the move was largely seen by many in the industry as a publicity gimmick to boost sales.

One view is that it would not hurt to...

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