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Product placement in films pays off in sales

Hollywood films are littered with commercial products that sit quietly (or not) in movie scenes - and then go on to sell well in the real world.

James Bond drove BMW's Z3 roadster instead of his usual Aston Martin in GoldenEye. BMW booked 9,000 orders for it shortly after.

THE Leonardo DiCaprio vehicle, The Beach, shot on Ko Phi Phi Leh in Thailand, led to a 23 per cent rise in tourism in that country in 2000, attributed directly to the Hollywood adventure-drama. And when the Indonesian beach resort of Bali was struggling due to the terror attacks in October 2002...

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