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Purpose is the linchpin of corporate strategy

A company that defines its purpose defines an action plan. Everything flows from there - what it does, why it does it and who it hires. It goes beyond profits.

Helping farmers and other customers obtain insurance for their tractors, lives and health in a country where insurance penetration is abysmally low has enabled Mahindra Finance to deepen its relationship with its customers.

FOR more than three decades, the business world has been in agreement with Nobel prize winning economist Milton Friedman, who argued that there's only one social responsibility of business: to use its resources and engage in the activities which increase profits, so long as it stays in the...

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