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Seven rules for retail brands in China

The country's consumers have given rise to a two-speed environment that is quickly changing the way sellers pick, make, market and keep tabs on their products

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A huge percentage of China's grocery industry growth is now generated by small brands and agile young players.

THE world's largest and most ambitious grocery market is undergoing fast and forceful shifts, requiring consumer goods players to move equally fast and forcefully if they hope to grow and maintain their margins.

Physical retailers in China now find themselves responding to a dizzying...

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