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Shaping your business story with data-driven marketing

Here are some tips to avoid the common pitfalls as well as a simple framework to help CMOs.

Good-quality digital data can make marketers smarter about their business in many ways. From better insights and sharper targeting to optimisation of marketing efforts and more accurate measurement of impact/ROI of marketing efforts, data creates value.

AS Asia-Pacific gears up for a digital future with the rapidly increasing penetration of Internet and mobile in the region, marketers are keen to realise the promise of data-driven marketing.

However, the data ecosystem in Asia-Pacific is still nascent when compared to Europe and the...

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