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Supermarkets pushing fresh food boundaries

Winning grocers understand that fresh food is where shoppers will be won or lost.

To win shoppers, grocers need to lower prices while raising quality and service, and they need to adapt costs to fuel these investments.

IT'S tough to get ahead in the grocery business today. Shoppers are disloyal, discounters create mounting price pressures and customers demand more in quality and service.

This drama is playing out in many countries, but we decided to take a closer look at the situation in Australia,...

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