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The coming goldmine in mobile shopping

Being able to deliver a great shopping experience in-store, online and via mobile is the retailer's holy grail, but mobile will be the "it" platform if consumer bugbears are addressed.

Whether people shop on their home computer or mobile device such as an iPad mini (above), they are sensitive to website performance and security. Globally, 57 per cent of consumers will leave a retail or e-commerce site if it is slow.

ONLY a few brick-and-mortar players or e-commerce players can claim to have achieved retail "nirvana" - the ability to provide an exceptional omni-channel shopping experience that spans across the physical store, online and mobile platforms. Omni-channel may be at the top of retailers' mind, but

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