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THE BROAD VIEW

The cost of now, when businesses mean later

Every extra step or delay online leads to a real-time loss of purchase intent.

Chris Feng (2).jpg
Shopee chief executive officer Chris Feng (above) said the company worked closely with each and every stakeholder - sellers, brand partners, logistics and payment providers - to ensure that their regional customers would be able to access Single's Day savings in a seamless manner.

MANY businesses advertise their services online with a simple suffix that is so ubiquitous, we barely even think about it. But very few of the promises of "Book Now", "Buy Now", "Sign up now", "Redeem now" actually mean now.

They are often the start of a long and tedious journey that...

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