You are here

The trick to being more virtuous

MORAL ELEVATION: Psychologists assigned three groups to watch different shows. Those who watched Oprah reported feeling more optimism about humanity and more desire to help others than the other groups.

SEVERAL years ago, I visited Provo, Utah - in the heart of what its residents call "Happy Valley" - to deliver a lecture at Brigham Young University. My gracious hosts sent me home with a prodigious amount of branded souvenirs: T-shirts, mugs - you name it. The Mormons are serious about product...