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Big Data shows longer dwelling time in Jurong East malls

But this has not translated into improved rental performance, study finds

Published Sun, Oct 25, 2015 · 09:50 PM

Singapore

A NEW study that tapped the use of Big Data has found that shoppers spend more time in the malls in Jurong East than in retail centres in the more mature Tampines cluster.

But that does not seem to have had an impact on rental performance, with the Jurong East malls seeing fluctuating rents that perhaps reflect their lower visitorship per floor area.

The sustainability of Jurong East Regional Centre has become a matter of increased interest as a number of large-scale malls have come on…

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