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Carving out bigger roles for malls

Landlords are finding innovative ways to enhance real-life shopping experience and social interaction in malls, something e-commerce cannot fulfil

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As Jewel Changi demonstrates, physical retailers are showing they are still relevant in the digital age. The mall showcases Singaporean brands to an international audience, alongside international brands.

IT'S NO secret that digital retail provides consumers with a convenient channel for shopping, or that younger technology-savvy consumers prefer online shopping over malls for selected goods and services.

But as we have seen at Jewel Changi, physical retailers are showing they are still...

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